Discover your unique calling through the
nature-based purpose discovery process.

Do you feel a hunger to discover and embody your life´s purpose? Are you longing for a fulfilling career? Are you wanting to make a true difference and live from passion? This is the program for you. The Purpose Discovery Program is an extensive self-discovery process designed by an industry expert in the field and only now offered for FREE as part of my training at Purpose Guides Institute. 

What this program gives you:

#1 - A sense of belonging

Knowing your purpose brings a sense of intimacy with life. Knowing your purpose means finding your unique place within the meshwork of life. Only when we recognize who we are at a soul level, can we truly inhabit our place, our niche, and our deepest calling. 

#2 - A shape to your life

Purpose is like a container that you pour your life into. Pour your life into your purpose, and you get a purpose-shaped life. Pour your life into no particular thing, and you get an underdeveloped life. Purpose brings definition, depth, structure, shape, form, and a blueprint to your existence.


#3 - Becoming a force of nature

We are an intrinsic part of nature, deeply interconnected with all of life. We can become a vessel for the healing and regeneration of our world. Rainforest activist John Seed gives telling words to his experience of being a vessel:

´´I try to remember that it is not me, John Seed, trying to protect the rainforest. Rather, I am part of the rainforest protecting itself.´´


Hi friends, my name is Rick Jansen, I am a Purpose Guide™ in training and therefore I am offering 3-4 places in the program for free as I pursue my certification with Purpose Guides Institute.

This fall I embarked myself on the Purpose Discovery Journey, deeply called by a longing to really find my place in the world and to find ways to show up as fully as I can, as an alive human being in those times that call each of us to wake up and walk our own unique paths in service to Life.

As I sat for several hours in wild nature during my Soul Quest, which is part of the program, I felt a sense of belonging I have rarely felt before. A clarity arose, a deep connection with the land, with the ants around me, the clouds above me and the mountains that echoed my voice. Everything had the perfume of purpose and an invisible, ungraspable interconnection. In this moment I received a glimpse of my own purpose and indigenous place in the web of life. 

There is a lot to integrate and process, but what is clear, is that guiding people into this work is part of what I feel called to do. It leads me to learning the craft of purpose-guiding at PGI under the guidance of Jonathan Gustin and world-renowned guest-teachers Bill Plotkin, Joanna Macy, David Whyte, Bayo Akomolafe and Parker Palmer.

As a trainee Purpose Guide™, I offer this transformative process to you. It is the invitation to dive deeply inside, into connection with your self and with the Earth. Exploring the big question that lives at our hearts, which poet Mary Oliver puts so poignantly: 

´Tell me, what is it you plan to do with your one wild and precious life?´

The answers are hidden in your soul, waiting to be discovered.

If you feel called to take this deep dive with me, now is the time.
This is the only time that I offer 3-4 places for free as part of my training. You are welcome to apply today!

If you do, I´ll invite you for a 30-minute interview, where we can get to know each other.

With love,
Rick Jansen

Purpose Guide – in training
Certified Regression Therapist



“The point in this life is not simply to “become somebody,” but to become who we were each intended to be when we first entered this world. For each of us has the most to give and contributes most meaningfully when we become who we were intended to be from the beginning. That is the inside story and the hidden message that has been etched upon each soul.”

– Michael Meade in The Genius Myth



Purpose Discovery Program
a 6-month online exploration of your unique calling

                                              from half january to half june 2021

Purpose guiding breaks the spell of our default purposes of safety, security, comfort and outward success, and orients us towards our true purpose, which is to embody our unique calling within.  It helps you to find the answer to the question: “Where do I belong in the ecology of life?”

When we all have the opportunity to live our calling, we can support our collective true purpose: to become co-creators of our species’ evolution and create more goodness, truth and beauty in the world.

What is involved in the Purpose Discovery Program?

Twelve 1:1 Mentoring sessions

We will meet every 2 weeks for a one-hour mentoring session on Zoom, where we explore the unfolding of your journey and where I offer you additional support and reflections. 

Twelve Modules with Practice Guides

The twelve steps lead you gradually from your default purpose into your true soul´s purpose. Every 2 weeks you engage in one module, complemented with an extensive and informative practice guide for each module. Count on 5 hours of work per week, for 6 months.

Eight guided Soul-encounter meditations

Soul and Nature do speak to us. With those 8 different guided meditations, you attune your whole being to the whispers of your own inner self to receive meaningful and transformative insights about your soul´s purpose.

Online Community Forum for Discussion and Connection

There will be quite a big group of fellow-travellers, since all my colleagues work with clients for their graduation as well. It is an important part of this journey to connect with each other, share experiences and support each other. This can be a really meaningful part of the experience.

A one-day long self-designed Soul Quest ceremony

The pinnacle of the Purpose Discovery Program is the one-day long Treshold Ceremony in wild nature. This is a short version of the multiple-day Vision Quest. You will be prepared extensively for this special day, where you go out on the land and pray with everything you have got to receive soul´s unique vision for your life.

Three community meetings with lead-teacher Jonathan Gustin

Lead-teacher and founder of Purpose Guides Insitute, Jonathan Gustin, will invite you together with all other clients and the guides-in-training for a valuable community experience, where we can connect together and support each other on this path of soul and purpose discovery.

Apply for the Purpose Discovery Program now

Do you feel called and deeply commited to discover your purpose?
Are you willing to offer a minimum of 5 hours a week to the program?
If that´s a yes, you are warmly invited to apply following the 3 steps below.

The 3 steps to apply for your free place



Step #1: Read this chapter

Read this chapter from Purpose Rising.  Or watch the video (step #2). The chapter is written by the founder and lead teacher of the school where I am studying to be a Purpose Guide™:  HERE.


Step #2 - Watch the video

Or, if you prefer video to reading, watch this Introduction to Purpose Guiding by the author of the article: HERE  You also want to watch this short 8 minute film HERE.



Step #3 - Write your motivation and apply

 If you’d like to apply to be one of my practice clients please write me a paragraph why you’d like to go through the program.  Once I receive your paragraph, I’ll reach out to you for a half-hour interview. You can write your motivation in the form below.

Apply for the Purpose Discovery Program
Please write a paragraph why you´d like to go through the program and I will be in touch with you shortly.

1 + 10 =

What Others Are Saying About Working With Rick

So far I have guided around a hundred personal sessions, a dozen of online workshops and a handful of in-person workshops as a Regression Therapist. Though Purpose Guiding is NOT therapy, these words give a feel of the way clients experience my work.

I have had three online sessions with Rick and I find him to be a very sensitive and caring therapist. He’s very intuitive yet steady, I always felt warmly supported and cared for during our sessions.

His wonderful hands-off approach has helped me discover my own inner guidance. Through his highly intuitive prompts I experienced the most incredible healing and resolution for some primary wounding.

Lucy Joy Jordan

British, intuitive artist

Rick is great at getting to the core of the issue making you confront memories that were too painful and repressed in a gentle understanding way. It is thanks to his guidance that I was able to see the past in a more understanding light, beyond the shame and guilt that I felt before.

Wajid Nazir

British Pakistani, writer

You did the meditation so beautifully, the timing was spaced to give just the right speed and time to linger on the important things. I felt held contained and open to explore.

Thank you for this beautiful gift. I feel a freedom in myself that wasn’t there before I did the meditation, now feeling much more myself, releasing some of the masks we both carry felt so liberating.

Sian Davies

British, nurse and therapist


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